New Era

New Era is an American headwear brand founded in 1920 in Buffalo, New York, that sells iconic caps, hats, apparel, and accessories often licensed for major sports leagues like MLB, NFL, and NBA but also popular as streetwear. It primarily targets sports fans, fashion‑conscious individuals, and collectors looking for quality and heritage headwear. Its products are typically mid‑range to premium in price, reflecting their official licensing and cultural appeal.