Peloton
Peloton is an American fitness brand, founded in 2012, that sells connected exercise equipment like bikes and treadmills, along with a subscription‑based app for live and on‑demand workouts. It targets home fitness enthusiasts and busy professionals who want interactive, studio‑style training at home. Peloton products are typically premium‑priced, reflecting their high-quality hardware and immersive digital experience.