The book Logo Beginnings by Jens Müller is an expansive visual history that traces the birth and evolution of corporate logo design from the late 19th century to the early 20th. With over 6,000 trademarks and hundreds of rare visual examples, the book presents an unprecedented archive of pictorial, typographic, and effect‑oriented marks—many unseen until now. Divided into four thematic chapters—Pictorial, Form, Effect, and Typographic—it explains how basic visual elements like circles, lines, and outlines evolved alongside industrial capitalism. The large‑format layout, rich imagery, and cross‑referenced archival data make this book as much a visual catalogue as it is a design‑history resource. It stands as a must‑have for designers, branding professionals, and cultural historians alike. By examining early registers and international archives, the book sheds light on how many contemporary brand marks draw upon visual strategies that date back over a century. Its production quality—heavy stock, image‑rich pages, and thought‑out structure—mirrors the precision and craft of the logos it depicts. More than a reference volume, Logo Beginnings is an object of design itself, ready to be displayed, explored, and revisited. In short: it is a compelling testament to the power of simple visual forms and their enduring role in visual culture.