The book Helvetica Forever: Story of a Typeface skillfully traces the evolution of one of the most ubiquitous and influential fonts of the 20th century. Edited by Victor Malsy and Lars Müller, it charts Helvetica’s journey from its 1957 origins at the Haas Type Foundry through its global dominance in signage, print and digital media. With 159 pages of rich imagery and archival materials, the book presents a layered view of the font: its design, adoption and cultural resonance. Detailed essays explore Helvetica alongside its sans‑serif peers and examine how its neutrality and functionality propelled its wide use. The large‑format layout and high‑quality print reflect the precision and clarity of the typeface itself. Ideal for graphic designers, typographers and design historians, the volume offers both insight and inspiration. Thoughtful production values—paper stock, binding, design—mirror its subject’s commitment to timeless utility. More than a typeface biography, it becomes a statement about how design can shape our visual culture. In short: it is a refined exploration of form, function and meaning in the world of typography.