Designing Coffee: New Coffee Places and Branding is an inspiring hardcover book that explores the innovative world of coffee culture, showcasing cutting‑edge café designs and creative brand identities from around the globe. This visually rich volume celebrates how coffee shops, roasters, and coffee brands are redefining spaces, packaging, and experiences in ways that captivate both locals and travellers alike. With stunning photography and insightful commentary, it highlights unique interior designs—from minimalist Japanese tea‑house style cafés to eclectic-themed spaces that push the boundaries of traditional coffee culture. The book dives into the artistry behind memorable logos, merchandise, and brand storytelling that sets each coffee destination apart. It provides practical inspiration for designers, entrepreneurs, and coffee lovers interested in creating distinct and welcoming environments. Readers will discover how thoughtful aesthetics and branding elevate the everyday ritual of enjoying coffee into a cultural phenomenon. Each section brings together global examples that reflect the diversity and creativity thriving in today’s coffee scene. Whether you’re passionate about design, branding, or simply love coffee, this book offers a feast for the eyes and ideas. The carefully curated content makes it both a reference for professionals and a source of inspiration for enthusiasts. Designing Coffee is a must‑have addition for anyone fascinated by the intersection of coffee, culture, and contemporary design.