Object-Oriented Identity is a thought-provoking exploration of contemporary branding, examining how identity systems function across physical and digital environments. The book brings together a diverse range of international projects that demonstrate how brands behave as dynamic, flexible systems rather than static visuals. Through detailed case studies, it highlights how designers create identities that adapt across platforms, media, and user interactions. The publication reflects a shift toward modular and responsive design approaches, where identity evolves depending on context and application. Richly illustrated throughout, it showcases cutting-edge work from leading studios and emerging creatives alike. The book emphasizes the importance of structure, logic, and consistency in building strong visual systems, echoing principles similar to object-based frameworks where each element retains a distinct role. It also explores how branding extends beyond logos into motion, typography, and digital experiences. Designed with clarity and precision, the layout mirrors the systematic thinking it presents. Both inspirational and informative, it offers valuable insights into the future of brand design. Essential for designers, students, and creative professionals, this volume captures the evolving nature of identity in a connected world.