Identity – The Story of Czech Graphic Design is a visually stunning and comprehensive exploration of over a century of graphic design in the Czech lands. The book traces how design has shaped and reflected national identity through periods of political change and social transformation. It features insightful essays from leading theorists and designers, offering rich historical and cultural context. The narrative highlights influential figures, from early pioneers to contemporary designers making an international impact. Readers encounter iconic Czechoslovak film posters, book design traditions, and the evolution of unique typefaces. Lavishly illustrated with archival materials, sketches, photographs, and original mockups, the book brings history vividly to life. It examines graphic design not only as an art form but also as a powerful tool of communication and cultural expression. The thoughtful layout and high production quality make it both a reference work and a collectible object. Perfect for designers, historians, and visual culture enthusiasts, it bridges scholarship and inspiration. “Identity” stands as a definitive record of Czech design’s lasting influence on the global creative landscape.